Let's catch up!
I’m a Digital Designer with years of experience in Design, UX Strategy, Art Direction and DesignOps.
I specialize in creating digital products, design systems and design teams. Connecting business, systems & people. I believe simplicity is the key to great user experiences.
If you need a hands-on designer whilst also helping other designers produce their best work by coaching, mentoring and lead by example. Contact me
Projects
For the International Dutch based DHB Bank I was responsible for leading UX Design & Strategy - setting out design principles, visual guidelines and user experience for the digital presence of DHB Bank.
Kentico Site of the Month February 2024
In my role at AS Watson, serving as a UX designer for various Kruidvat projects, I am focused on optimizing the shopping experience. I prioritize features that simplify and enhance the shopping process, including an easy-to-use member corner, personalized recommendations, and a streamlined checkout process.
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Collaborating across functions to integrate UX into the product development process.
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Providing clarity to complex, sometimes ambiguous projects and processes.
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Gathering and assessing user requirements.
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Developing efficient user flows and prototypes.
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Collecting and checking user needs.
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Articulating complex, sometimes abstract concepts — explaining the rationale behind decisions and direction.
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Creating userflows for the successful delivery of UX design.
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Setting design principles and standards while ensuring the development team follows them accurately.